Please join us in welcoming our new member Tom Trush.
As a direct-response copywriter and marketing strategist, Tom Trush helps business owners, entrepreneurs and executives create The “You” Effect™ — a process that transforms ego-based marketing into captivating messages that create clients.
Since October 2001, he’s been writing marketing materials that offer an alternative to the typical corporate content that makes most outreach efforts useless. From website content and direct mail to special reports and email campaigns, Tom show you how simply changing your perspective on prospects can help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.
He is the author of “The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers” and “The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers.”
His most recent book, “Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers,” provides simple strategies for turning trust into a competitive advantage in any marketing situation.
A graduate of Arizona State University, Tom lives in Phoenix, Arizona, with his wife, Michelle, and their two children — Mary and Alex.