There’s a growing consensus among many social media savvy experts that websites are dead. But are they really? And, do you REALLY need one to make money online?
The answer is both yes and no.
No. You don’t need a website to make money. Just ask the web designer without a website or the social media marketing specialist without a digital footprint.
But yes, a website done right, can help you make money by attracting and converting leads into sales and setting you financially free.
Here’s the Dilemma…
The first thing we do when we start our business is build a website.
We are attracted to the promise of thousands of dollars flowing into our bank accounts every month while we sleep. Or, chilling at the beach in our bathing suit and laptop making it rain dollar signs.
The truth is, it is entirely possible to create this kind of lifestyle and legacy for yourself and your family.
The problem is, these days it’s not easy with just a website. The “If you build it, they will come” phenomenon no longer applies.
When I first started my business back in 2007, the web was still fairly new. Those who moved fast were able to cash in and become the Gurus who created the “money making” blueprints and formulas we follow and invest in today.
And, it was like if you put up a website today, overnight you’d have hundreds or thousands of hits and sales without too much hustle. The stuff just worked.
But today, even if you build an awesome website, it won’t make money unless you understand how to get people to visit. And even then, pretty pictures might get pinned but it won’t guarantee you a lead or a sale.
So, Should You Build a Website At All?
Absolutely! A website is going to be your key asset in creating a business that can make money with or without you. So, I am not saying don’t invest time and money in creating one.
But, how and when you do it should be based on the answer to the following questions…
- Do you have a day job that can fund your website strategy and design? If so, you have the padding to build it until it works. As you start to see your bank account blowing up, you can start preparing to give your boss notice. Yeah!
- Do you need money now? If you need money to pay the mortgage, pay an important debt or some other important expense, building a website is not important. You need to connect with people who are ready, willing and able to pay you NOW. Get out and network, make calls or email people directly.
- Do you need money, but have a little padding? This is a grey area. You are laid off, but have some savings and unemployment to keep you afloat for a while. Or, maybe you hit a rough spot financially and family and friends are helping you get on your feet. In this case you may have a little time to set up online and make a go of it. But, be careful not to get stuck playing with technology. You still need to be focused on bringing in money. So, you may not want to focus on building a traditional website. You could do simple sales or landing pages and take out some Facebook ads to test the profit potential of your offers.
No matter which of these scenarios you may find yourself in, the most important thing to remember is to be smart and realistic. Use your life circumstances and resources as a guide on how to crank up your business to make money.
Are Websites REALLY Dead?
In the digital world, when you hear someone claiming some trend is “dead”. It doesn’t mean it is. It simply means the strategy or trend as we have come to know it has changed in some important way.
In the online game you gotta be able to adapt to this fast changing environment. But, some people ditch the website because they don’t know how to make it show them the money. It may not work for them, but that doesn’t mean that it won’t work for you.
Let’s be clear.
You don’t need all the bells and whistles like LeadPages or a shiny website or apps or whatever to make money. But, what all of these and other technologies do, is give you leverage. In other words, you can only network with so many people, serve so many clients and spend so many hours working on your business before you have to find some time to live and enjoy life and family.
So, these things help to extend or free you. If you have a well executed website, people that connect with you on other social networks can have a place to go to learn more about you and how you can help them. They will stick.
Let’s be real. People are wayyy too distracted on these different social media outlets and if you don’t get them at least to your site and on your email list, you are leaving money on the table.
Even if you are making money doing the social media shuffle, having a strategically designed website can help you make more.
I spend time on my site, because I want this to be a place you know you can come to get solid guidance to build your business. I use my social networks to bring people here. So, don’t believe the hype. Websites are NOT dead.
Just make sure that if you build one, you do it smart and you do it right.
To Your Success Joy and Freedom,